MediaCorp has extended it’s foray into the online scene with the launch of StyleXStyle, a fashion portal with an ‘engaging and customisable platform’.
The launch party had considerable star backing form the MediaCorp stable of artistes with Joanne Peh, Michelle Chong, Bobby Tonelli, Jean Danker amongst some of the luminaries present.
StyleXStyle is the brainchild of Sharon Au, a former Mediacorp Artiste who took the unusual turn of becoming a business director for the Singaporean media giant. It goes without saying that she is stunning and always impeccably dressed, but when you speak to her you can also sense her passion for driving Mediacorp into new territories in lifestyle and digital.
Led by former Designare & Harpers’ Bazaar editor Kim Reyes, StyleXStyle certainly has the considerable firepower of a media conglomerate behind it, and its first milestone will certainly be to emulate the relatively successful herworldplus by SPH in terms of traffic, if not quite having the same target audience. The site presently boasts regularly updated features on fashion and beauty, editorial contributions from artistes, an online store, and a community-centric approach inviting user-submissions for the Outfit of the Day, among others.
Bobby Tonelli and Joanne Peh
Michelle Chong
