WTFSG-moikana-spring-2015-2

Moikana Summer 2015 Campaign

Launching the second part of its summer 2015 campaign, Brazilian label Moikana taps Paolla Rahmeier once again as the face of its advertisements. The dark-haired beauty poses for Gustavo Zylbersztajn in...
WTFSG-guess-holiday-2014-ad-campaign-japan-feat

Guess Holiday 2014 Campaign

Collaborating with photographer Chen Man once again, the holiday 2014 campaign from Guess heads to Japan for an Eastern inspired shoot. The images star Megan Williams and Karmay Ngaia as they journey from...
WTFSG-cailin-russo-mlle-2015-spring-2

Mlle’s Spring 2015 Campaign

Los Angeles-based label Mlle has launched its spring 2015 campaign starring Cailin Russo. The images were shot on-location in Formentera, Spain, by Henrik Purienne. Enjoying the hot sun, Cailin hits the sand...
WTFSG-hm-winter-2014-lookbook-feat

H&M Winter 2014 Lookbook

H&M has released its winter 2014 lookbook which will no doubt chase the icy blues away. Model Kate King stars in the images which feature bold kaleidoscopic prints, pleated skirts, fringe accents and...