Lana Del Rey Stars in Gucci ‘Forever Guilty’ Campaign

Lana Del Rey stars in Gucci Forever Guilty campaign

Gucci enlists Lana Del Rey as the face of its new Guilty pour Femme scent. The singer joins actor Jared Leto in a print campaign and film captured by Glen Luchford. Inspired by the 1970’s, Lana wears a green ensemble with a glittery bodysuit while Leto dons a velvet blazer.

From a diner (which features a cameo from Courtney Love) to the hair salon and grocery store, Luchford dreams up a whimsical scene. Christopher Simmonds works on art direction for the shoot with creative direction by Alessandro Michele.

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CAMPAIGN: LANA DEL REY FOR GUCCI FOREVER GUILTY

Singer Lana Del Rey and actor Jared Leto front Gucci Forever Guilty campaign

SHOP THE SCENT: Gucci Guilty Pour Femme fragrance $122

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Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford, with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more through link in bio.
Creative director: @alessandro_michele
Art director: @christophersimmonds
Track Title: “The Swag”
Artist: Link Wray & The Wray Men
Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.

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