Swiss watchmaker TAG Heuer celebrated its 150th anniversary in Woking, England with partners McLaren, where it launched a new coffee table book – TAG Heuer: 150 Years by Editions Assouline.
Brand ambassador and former Formula One champion Lewis Hamilton presided over the ceremony, with TAG Heuer Honorary Chairman Jack Heuer, TAG Heuer CEO Jean-Christophe Babin, Vodafone McLaren Mercedes Team Principal Martin Whitmarsh and McLaren Automotive Chairman Ron Dennis.
It was also the occasion of the 25th anniversary of TAG Heuer’s partnership with McLaren in F1. Of course, the true stars of the event were TAG Heuer’s two latest creations, the Silverstone, a “one-off” re-edition of one of an iconic 1974 timekeeper from the brand’s past, and Calibre 1887, a column wheel chronograph movement made entirely in-house.
Calibre 1887 marks a significant milestone for the brand in the 21st century, controversy on its origins notwithstanding, and will no doubt leave collectors and the brand’s many fans trembling with anticipation.