Lana Del Rey stars in Gucci Forever Guilty campaign
Gucci enlists Lana Del Rey as the face of its new Guilty pour Femme scent. The singer joins actor Jared Leto in a print campaign and film captured by Glen Luchford. Inspired by the 1970’s, Lana wears a green ensemble with a glittery bodysuit while Leto dons a velvet blazer.
From a diner (which features a cameo from Courtney Love) to the hair salon and grocery store, Luchford dreams up a whimsical scene. Christopher Simmonds works on art direction for the shoot with creative direction by Alessandro Michele.
CAMPAIGN: LANA DEL REY FOR GUCCI FOREVER GUILTY
Singer Lana Del Rey and actor Jared Leto front Gucci Forever Guilty campaign
SHOP THE SCENT: Gucci Guilty Pour Femme fragrance $122