LVMH Launching Blockchain to Track Luxury Goods

Luxury goods sold by Louis Vuitton and Christian Dior will be tracked on a new blockchain built on Ethereum. Code-named AURA, the new blockchain is designed to verify the authenticity of high-priced goods alo...

Louis Vuitton Heads to the Studio for Fall 2018 Campaign

Sora Choi stars in Louis Vuitton fall-winter 2018 campaign Louis Vuitton enlists Collier Schorr to photograph its fall-winter 2018 campaign. The advertisements star a cast of models including Clementine Ba...

Lea Seydoux Charms in Louis Vuitton x Jeff Koons Campaign

Lea Seydoux stars in Louis Vuitton x Jeff Koons campaign Louis Vuitton and artist Jeff Koons collaborated for the second season on an exclusive handbag collection. The 'Masters' range features handbags inc...