Singapore’s ION Orchard development is not even open yet but it has been attracting plenty of attention, lately thanks to luxury brands launching their stores.
Swiss watchmaker IWC Schaffhausen has chosen the ION Orchard mall for its first stand-alone boutique in Singapore, in no small part because the brand was impressed by the development’s landmark status. In fact, the design of the boutique follows both IWC’s aesthetic cues as well as the mall’s.
Instead of opting for a simple retail space, IWC is including a special lounge section in its just-over-1,000 square foot boutique where people can discover the brand at their own pace.
Of course, the boutique will feature the entire range of IWC’s offerings, including all the recent novelties unveiled in Geneva.
