The H&M Loves Coachella Campaign Takes Us on a Colorful Trip

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Hailey Baldwin stars in H&M Loves Coachella 2016 campaign

After taking a look behind the scenes earlier, H&M Loves Coachella has unveiled official images from its 2016 campaign. As a refresher, the line marks the second time the Coachella Valley Music and Arts Festival has teamed up with fashion brand H&M for a clothing and accessories collaboration.

Starring Hailey Baldwin, Adwoa Aboah, Julia Cumming and more, the campaign images are pure music festival heaven with rainbows, desert landscapes and colorful foliage. From casual denim to dresses with funky prints and chic accessories, festival style has never looked better.

The H&M Loves Coachella collection officially launched online on March 23rd and hit H&M stores on March 24th.

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For the second year, H&M is collaborating with Coachella on a festival clothing line

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H&M Loves Coachella unveils 2016 campaign

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Hailey Baldwin and Adwoa Aboah star in H&M Loves Coachella 2016 campaign

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