Adwoa Aboah, Hailey Baldwin and Julia Cumming on set of the H&M x Coachella 2016 campaign
After the success of last year’s collaboration with Coachella, H&M will be teaming up with the music festival once again for a co-branded collection called #HMLovesCoachella. Set to be released on March 24th in US stores and online, the lineup will include boho inspired looks like printed blouses, fringe adorned tops, rompers and denim shorts.
The official campaign images capture a road trip vibe with models Hailey Baldwin, Julia Cumming and Adwoa Aboah.
“Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season,” says Ross Lydon, designer at H&M.
Hailey Baldwin on set at the H&M x Coachella 2016 campaign shoot
Julia Cumming on set at the H&M x Coachella 2016 campaign
Adwoa Aboah and Hailey Baldwin on set of the H&M x Coachella 2016 campaign
