Heineken, the official sponsor for the UEFA Champions League since 2005, brings fans closer to the global sport they love by giving them a chance to create a truly great match night with their friends. As the beer of choice during the premier event, Heineken encourages fans to not just watch the match, but to champion it. Heineken launches Limited Edition Trophy Can Packs in Singapore and are giving fans a once in a lifetime opportunity to experience the Final, at the heart of the action in Berlin on 6 June 2015 and Ibiza for the Heineken Ibiza Final.
Building on the success of last season’s award winning #ShareTheSofa campaign, ‘#ChampionTheMatch’, enhances match nights by celebrating fans’ love for the game. The brand new global TVC titled, ‘The Match’, demonstrates how far one fan will
go to watch the big match, no matter where they are, urging fans with a spirit for adventure to orchestrate the perfect game night with friends.
This year, soccer enthusiasts are encouraged to #ChampionTheMatch from pre-game build-up to post-game debate via engaging and shareable content that has been created for the season. On match nights, nine football legends will also be joining the action and conversation with ‘live’ match commentaries to create a truly memorable match night right up to the Finals.