Now a member of the largest mall in Singapore, Vivo City, Bershka is currently expanding its popularity by opening a 5000 sqft store at level 1, accentuating their new collection for men and women at the grand opening. The troves include their three main collection of Spring/Summer, fetching YOLO as the theme, as the collection addressed to the reckless teenagers and young adults who embrace “You Only Live Once”. “Fresh Season” and “Urban Innocence” for ladies under Bershka and its sub-brand BSK, and extensive collection under Bershka men are featured as parts of YOLO.
Bershka’s collection targets the vibrant young adults with it’s summer outfits, party dresses, and ethnic collection, connected with BSK section which is for younger buffs, featuring cartoon t-shirts and casual and colorful wears. Before going to the mens section, a bunch of accessories from belt, clutches, shoes, and fancy necklaces were displayed just in front of the dressing room, allowing more props to be tried on. The Mens collection, which is the complete version among other stores, is placed in the midst of black furniture, in opposite contrast with the womenswear’s white spaces, with its own entrance.
The launching took a half-day of 31st May 2013 from 10 am to 10 pm, with DJ TWOFACE spinning the beats. Fifty guests were also given a chance to win special discounts by tokens prepared by Bershka.
Bershka’s new store at Vivo City carries the widest range from it’s collection in Singapore. Check them out soon! Only at Level 1, 01-58/60/63 Vivo City, from 10am – 10pm daily.
