On September 29, Jean-Claude Biver, Chairman of Hublot and President of the LVMH Group’s Watch Division, and Ricardo Guadalupe, CEO of Hublot, inaugurated Hublot‘s second large manufacturing building.
Three hundred guests from around the world including ambassadors, VIP guests, friends of the brand and journalists were there for the event. At their sides were Bar Refaeli, Lapo Elkann and Pelé, all ambassadors for Hublot. They took part in the show to handover the keys from the existing building to the new building.
The ceremony kicked off with Pelé, followed by a “goal” by Michel Pont creating an enormous Big Bang. This was accompanied by the spectacular arrival of Bar Refaeli going between buildings H1 and H2 via a Formula 1 style walkway.