Gucci Gets ‘Star Trek’ Chic for Fall 2017 Campaign

Gucci unveils fall-winter 2017 campaign

After last season’s ‘Soul Scene’ campaign, Gucci creative director Alessandro Michele looks to sci-fi with the brand’s fall-winter 2017 campaign. Featuring gadgets from ‘Star Trek’ and 50’s B-movie references, welcome to ‘Gucci and Beyond’.

The advertisements were captured by photographer Glen Luchford with art direction by Christopher Simmonds. Aliens, dinosaurs, cows and more make an appearance in the fantastical shots. As always, Michele’s eclectic and romantic designs shine in the new campaign.



Glen Luchford photographs Gucci’s fall-winter 2017 campaign

An UFO lands in Gucci’s fall-winter 2017 campaign

Gucci takes inspiration from Star Trek with its fall-winter 2017 campaign

Gucci beams up its fall-winter 2017 shoes

Models take their stations in Gucci’s fall-winter 2017 campaign

Models transport in Gucci’s fall-winter 2017 campaign