WardrobeTrendsFashion (WTF) – Asia’s High Fashion & Luxury Lifestyle online magazine officially launched today on 25 Feb 2011. The website is also accessible via WTFSG.com.
Founded by Herbert Rafael, WTF started off as a student publication initiative in 2009, as a magazine distributed in university campus of Management Development Institute of Singapore (MDIS), with circulation into the other tertiary institutions in Singapore. The vision was to target the undergraduates in universities, capturing them as the readers, who are the eventual leaders, and/or luxury network within Singapore.
Taking the publication online, WTF seeks to widen its readership to the ASEAN and Asia Pacific region. With a team of writers based in Hong Kong, London, New York and Singapore, WTF is able to aggregate the latest news happening within those regions to its readers #LIVE. WTF strives towards being one of the world largest repository of fashion labels’ campaigns and lookbooks from across the globe.
“With the advent of the digital age, we believe that the only way forward, to deliver the latest news is through online, where readers are always on the look-out for the latest #LIVE news, especially via social media platforms,” said Herbert Rafael Sim, managing director and founder of WardrobeTrendsFashion, “And I am glad to take this leap taking our print magazine online, to bring our readers news that they don’t have to wait a month or more just to read on print magazines.”
WTF has its news readily available to readers, with its integration across social media platforms such as Twitter, Facebook, Instagram, Pinterest and more. Readers can expect for opportunities for exciting prizes and giveaways on these platforms.