Today, fashion magazine – WardrobeTrendsFashion, announces its New Logo and new company direction, it is transitioning from a Singapore Fashion Blog covering street-fashion news and lookbooks, and now catering towards a wider demographics across Asia Pacific, with a niche focus into high fashion and luxury.
“We have noticed a spike in readership from a humble beginnings of a couple hundred unique visitors a day, to the current hundred thousand unique visitors daily, and the readership regions are from all across Asia Pacific,” said Herbert Rafael Sim, Founder and CEO of WardrobeTrendsFashion. “Together with the team, we have decided collectively to rebrand and focus on a specific niche – high fashion and luxury, after a survey conducted from our database of over two hundred thousand subscribers, utilising a probability sampling methodology.”
WardrobeTrendsFashion founded by Herbert Rafael Sim in 2009 in United States as a magazine distributed within the university campus as a project, and officially launched from Singapore in 2011, as a fashion blog website.
Since then, the WardrobeTrendsFashion has been striving towards being one of the world’s largest luxury lifestyle repository in the worldwide web, with the vision of providing a free library of lookbook, campaigns, editorials and events of the entire fashion industry. WardrobeTrendsFashion also debuted its research survey last year, with the vision of providing readers an objective assessment of rankings for fashion schools.