Boutique vacationing comes to Asia, Mr & Mrs Smith Asia Pacific style. Leading boutique and luxury hotel collection Mr & Mrs Smith toured the Asia Pacific region recently to debut their services in this fast-growing area.
Renowned for their witty and pithy travel stories, Mr & Mrs Smith are also known for their ability to provide a plethora of useful information and services – from constantly updated hotel information to guaranteed best available room rates for members.
An Asia-Pacific presence for the company means that they will be able to offer their services in a more localized fashion, according to their own press release. Mr & Mrs Smith Asia Pacific Managing Director Simon Westcott introduced the new venture to press, hoteliers and taste leaders in Hong Kong and Singapore.
“We’re excited to be launching Mr & Mrs Smith in Asia to such a fanfare. We really want to help change the way people travel in the region, giving them in-depth recommendations for hand-picked hotels and a benefit-rich travel club.
Since launching in Australia six months ago we’ve created a much more relevant local experience of the Smith offer, adding many new Australian and New Zealand hotels to both our online and print collections, as well as rapidly growing our member and partner base – now it’s time to share the love with Asian customers!” said Westcott.
At the same time, Westcott also brought the Mr & Mrs Smith Hotel Collection: Australia/ New Zealand with him. The book serves as an excellent description of what the Smiths, as they are sometimes called, do. The following is reproduced directly from their press release:
Mr & Mrs Smith Hotel Collection: Australia/ New Zealand is the fifth in the global Mr & Mrs Smith series of guidebooks and includes properties in the cities, coast and countries of both countries; extensively researched and visited by Mr & Mrs Smith staff and then anonymously reviewed by carefully selected tastemakers in distinctive Smith-style.
Each book also comes with an exclusive membership card worth USD20, entitling users to upgrades, discounts, exclusive on-arrival gifts and other life-enhancing extras. Mr & Mrs Smith is the indispensable guide to ensure travelers get their hotels right from the very first time.
