Kaia Gerber Hits the Beach for Marc Jacobs ‘Daisy Love’ Fragrance Campaign

Faith Lynch, Kaia Gerber and Aube Jolicoeur star in Marc Jacobs ‘Daisy Love’ fragrance campaign

Kaia Gerber returns as the face of Marc Jacobs‘ new fragrance, ‘Daisy Love’. A new incarnation of the famed Daisy line, the campaign was photographed by Alasdair McLellan. Kaia joins Faith Lynch as well as Aube Jolicoeur for the image captured at the beach.

Katie Grand works on creative direction for the shoot with hair by Anthony Turner and Miranda Joyce on makeup. Described as a radiant floral, the ‘Daisy Love’ scent contains notes of crystallized cloudberries, daisy petals and cashmere musk.



Kaia Gerber poses behind-the-scenes at Marc Jacobs ‘Daisy Love’ fragrance shoot

Model Kaia Gerber behind-the-scenes at Marc Jacobs ‘Daisy Love’ fragrance shoot

SHOP THE SCENT: Marc Jacobs ‘Daisy Love’ fragrance $84