Louis Vuitton features Final Fantasy character Lightning in spring 2016 campaign
After three seasons of fairly traditional campaigns, Louis Vuitton’s Nicolas Ghesquière goes in an unexpected direction for the brand’s spring 2016 advertisements. The French designer chose Lightning, a character from the video game series ‘Final Fantasy’. Working with video game artist Tesuya Normura of Square Enix, the pink-haired heroine wears looks from the latest collection including bags and crop tops.
Lightning (above and below), the heroic figure in “Final Fantasy”, the cult series of video games that have inspired more than 100 million players around the world, agreed to become a character in the Louis Vuitton galaxy. The Maison has always pushed the boundaries of reality, and dreams. Real, virtual, incarnate, metaphorical: Lightning is the fruit of Square Enix studios’ imagination, and she raises the question of immanence – that which takes place solely in the mind – in tomorrow’s world. It was only logical that the Maison Louis Vuitton explores the infinite possibilities of the virtual world with this fantasy character to interpret the essence of a heroine.
Ghesquière shared a preview of the campaign on his official Instagram with little comment. There is no word on whether we will see real models in other campaign images, but these teasers certainly know how to grab one’s attention.
Louis Vuitton taps Final Fantasy character for spring advertisements
