Launching its first ever watch line for women, Casio G-Shock has tapped Danish model Josephine Skriver to front its campaign images photographed by Maciek Kobielski. The perfect fashion accessory, Josepheine looks stylish as she models leather and sporty looks to complement the sleek and hard edge style of the watch.
“The size, color and design are geared towards a fashion forward female that is looking for an accessory to compliment her modern and active lifestyle. This collection gives us a new look and new consumer to build upon in the future,” says David Johnson, Vice President of Timepiece Division Casio North America.
