Jimmy Choo Heads to Sunny California for Spring 2016 Campaign

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Nadja Bender stars in Jimmy Choo’s spring-summer 2016 campaign

The Jimmy Choo woman catches some sun for the brand’s spring-summer 2016 campaign. Starring Nadja Bender, the images were captured on location in Los Angeles, California, by Cass Bird. Posing poolside, the model can be seen wearing new season styles including the Halley platform sandals and Vivy sunglasses.

“I wanted the new campaign to illustrate the Jimmy Choo woman and man of today; they have a natural radiance and allure that comes from being confident and self-assured.  For the women’s campaign, the imagery captures the modern woman – she’s confident with a laid-back approach to glamour that emanates from her self-assurance and unequivocal personal sense of style.” Sandra Choi, Creative Director of Jimmy Choo, says in an official statement.

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An image from Jimmy Choo’s spring 2016 campaign

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Model wears Vivi sunglasses in Jimmy Choo’s spring 2016 campaign