2014 marks the fourth consecutive year in which Giorgio Armani and Green Cross International have collaborated to bring a safe supply of clean water to those in need via the Acqua for Life program. As an outcome of the program, over 530 million litres of clean water have been generated since the project first started in 2011, and 74 million litres have been collected in 2014 alone. The last year has seen a significant expansion of the program into Sri Lanka, Ivory Coast and Senegal, bringing the number of countries benefiting from this partnership to seven.
These results have been achieved through 162 critical infrastructure projects, including wells, rainwater harvesting systems, boreholes and water pumps, providing millions of litres of safe water each year in the communities that need it most. As well as directly saving lives, Acqua for Life helps to raise awareness and promote the importance of the major global issue of water safety and scarcity.
Acqua for Life is a humanitarian campaign on a global scale that was launched in 2011 by Giorgio Armani. The project was created in light of a simple, yet fundamental, consideration: water is one of the most important elements of life, yet in many parts of the world, access to this essential is a daily struggle. 768 million people are deprived of a safe source of drinking water around the world. Children, being the most vulnerable, are the primary victims: 4,000 children die every day across the globe from diseases contracted by consuming unclean or contaminated water.
Acqua for Life will continue into 2015 seeking to engage a wider audience with the important idea of the preciousness of water.
