The newly-opened and uber-chic Sofitel So Hotel in Singapore hosted the preview of the upcoming Fashion Beach Festival 2014. Touted as the world’s most glamorous beach party, Fashion Beach Festival returns for its second year, following its success last year.
At the preview, title sponsors, Caraters, unveiled its exclusive $2 million ‘trilliant’ cut diamonds. Caraters premiered the collection with a fashion showcase presenting Valisiere and HOM intimates, as well as apparels from Bread & Butter. Guests attending the preview were treated to a selection of cocktails and canapes, while enjoying the fashion show and preview of the Caraters Top Girls.
Double the partygoers, from last year’s 5000, are expected to attend this year’s event. Featuring a host of fashion labels and a bevy of DJs, the upcoming Fashion Beach Festival, will be held at the Tanjong Beach Club in Sentosa on August 30. During the festivities, this year’s Fashion Beach Festival is set to break the Singapore Book Of Records for the Most Number Of Champagne Bottles Consumed at an event.
The event will see 38 models draped in diamonds and high street labels to chauffeured cars powered by Uber luxury limousines, a main stage backed by Bang & Olufsen and complimentary diamonds worth over $28,000 to be gifted to VIP package partygoers.
James Syddall, Valerie Lim
