Dior Releases Spring 2016 Campaign


An image from Dior’s spring-summer 2016 campaign

Marking the final campaign under the creative direction of Raf Simons, Dior’s spring-summer 2016 advertisements focuses on minimal portraits. For casting, rising stars Roos Abels, Maartje Verhoef, Grace Hartzel and Sofia Mechetner—who caused controversy when she walked Dior at just 14-years-old–are tapped. Photographed by Patrick Demarchelier and styled by Carine Roitfeld, the images capture the light and airy mood of the spring season.

Accompanying the print advertisements is a short film starring the previously named models as well as Binx Walton. With there hair gently blowing in the breeze, the video focuses on the Diorever and Diorama bags along with the new DiorSplit glasses.


A screen cap of Dior’s spring 2016 campaign film


Dior’s spring-summer 2016 campaign photographed by Patrick Demarchelier