Chloe releases its spring-summer 2016 campaign
Set against the charmingly bohemian backdrop of Buenos Aires, Argentina, the Chloé campaign for Spring-Summer 2016 oozes natural grace and effortless beauty. The theme for this season’s campaign celebrates the adventurous Chloé girl, whose free-spirit embodies the Chloé spirit of diverse, natural beauty.
The collection’s ombré silk dresses in soft technicolor, printed lace, and sporty, romantic separates move gracefully in the heart of the bustling, musical atmosphere of the diverse metropolis. It is American photographer Theo Wenner’s first campaign for the Maison. Each image radiates optimism and joy the same way Spring and Summer do, in a series of sun-kissed moments captured within the vibrant city.
“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season. Theo is a photographer I have worked with several times before, and I really appreciate his youthful eye and spontaneity behind the lens.” says Clare Waight Keller, Chloé Creative Director.
The Maison introduces models Céline Bouly and Ari Westphal as the new faces of Chloé, joining Antonina Petkovic and Ilvie Wittek as part of this season’s bold and adventurous Chloé girls, lensed by Theo Wenner.
Model wears ombre rainbow silk dress in Chloe’s spring 2016 campaign
Theo Wenner captures Chloe’s spring 2016 campaign
A Chloe spring 2016 campaign image featuring the new season sunglasses