Juicy Couture just launched a short film titled ‘California Dreaming’ to promote its holiday collection. Starring Candice Swanepoel and directed by Terry Richardson (also co-starring) at the setting of Chateau Marmont, the top model presents pieces from the actual collection packed in a L.A. typical ‘Girls-just-wanna-have-fun’ story.
As part of the brand’s new digital and social media strategy, the film includes links of the apparel and accessories of Juicy Couture, so that they can directly be shopped while watching it. With the hashtag #GIVEMEWHATIWANT adopts this new media strategy to engage its customers in a two way dialogue.
Watch the video here below and check Juicy for more information.