Balenciaga Sets Fall 2016 Campaign on Paris Streets


Balenciaga unveils fall-winter 2016 campaign

Marking his first season as creative director, Balenciaga’s fall-winter 2016 campaign gets a new look under Demna Gvasalia’s vision.

Gone are the supermodels and ultra-gloss images. Instead, the advertisements captured by Mark Borthwick were taken on the streets of Paris. Models including Achok Majak wear the bold pattern combinations, 80s inspired shoulders and larger than life tote bags from the fall collection.

The campaign was styled by Lotta Volka with hair by Garry Hill and Inge Grognard on makeup.


Balenciaga sets fall 2016 campaign on the streets of Paris


Mark Bothwick photographs Balenciaga’s fall 2016 advertising campaign


Balenciaga’s fall-winter 2016 campaign focuses on oversized striped tote bag


An image from Balenciaga’s fall-winter 2016 campaign


Achok Majak stars in Balenciaga fall-winter 2016 campaign