In April, Zenith made its debut as the official timekeeper of the Tour Auto, a classic-car rally held in France. No matter that brand ambassador and space jumper Felix Baumgartner was disqualified from the race after getting lost.
For watch nerds, the real Zenith star at the event was the El Primero Chronomaster 1969 Tour Auto Edition. Powered by the El Primero 4061 automatic chronograph movement, the 42mm timepiece features colours that tastefully evoke the French flag, as well as appealing accents such as the Tour Auto logo on its caseback.