Kiki Willems Gets Cinematic in BOSS’ Fall 2017 Campaign

Kiki Willems stars in BOSS' fall-winter 2017 campaign BOSS gets cinematic with the launch of its fall-winter 2017 campaign. Captured by Glen Luchford, the advertisements star models Kiki Willems and Hannes...

Anna Ewers Joins Theo James for BOSS Fragrance Ad

BOSS the Scent for Her perfume campaign starring Anna Ewers and Theo James Hugo Boss‘ new fragrance, BOSS the Scent for Her, taps German model Anna Ewersand British actor Theo James for the campaign. Photo...

#Masterthelight: Hugo Boss Unveils New Eyewear Campaign

Rianne van Rompaey stars in BOSS’ 2016 eyewear campaign Shot on location in Santiago, Chile, BOSS’ 2016 eyewear campaign features sleek frames just in time for the summer season. Dutch model Rianne van Rom...