The night before the Monaco Grand Prix, Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, welcomed guests to a cool and exclusive party on-board the SeaDream, which was moored in the Principality’s harbour and decked out in brand colors.
The guests included new brand ambassador Cara Delevingne (who also started the Grand Prix as a “Grid Girl”), Fernando Alonso and the McLaren-Honda Team – the team with which TAG Heuer is celebrating 30 years of partnership (the longest partnership in F1). All of this in a coolly relaxed atmosphere to celebrate the unique history of TAG Heuer with motorsport and in particular with the ACM, the iconic organiser of the Grand Prix, an institution which in 2015 is itself celebrating its 125th anniversary.
