Tag Heuer Launches First Global Concept Store With Shah Rukh Khan


On 10 March, international superstar and TAG Heuer Ambassador, Shah Rukh Khan, made an appearance at Kuala Lumpur’s KLCC to launch a new global concept boutique, the first of its kind in Malaysia.

The Bollywood actor was the chief attraction at the opening of the boutique, which showcases the luxury brand’s iconic timepieces as well as a series of leather accessories, avant-garde eyewear and the new Meridiist mobile phones.

Over 300 VIP guests were present at the ribbon-cutting ceremony, which included dignitaries such as Jean-Christophe Babin, CEO and President of TAG Heuer, Jean-Marc Lacave, President of LVMH Watch & Jewellery Asia, Cyndy Lim, General Manager of LVMH Watch & Jewellery, Malaysia, together with Tay Liam Khoon, Executive Director of Sincere Watch.