Neiman Marcus “Art of Fashion” Spring 2014 Ads

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For its spring-summer 2014 “Art of Fashion” campaign, Neiman Marcus enlists Swedish fashion photographer Andreas Sjodin for the new advertisements which star models Ginta Lapina and Fei Fei Sun.

Sjodin previously worked as an art director and shares how working with Richard Avedon inspired him during that time. “Working with [Avedon], I realized, Wow, there is an even better job in this industry than art director and that is being a photographer! The energy and passion he had, even at 75, was like a child. I wanted to be like that.”

Some of the labels included in the campaign are Dior, Burberry Prorsum and Ralph Lauren.

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