Laneige Launches its Upgraded White Plus Renew Line and Laneige BB cushion


This Spring, perhaps your Kbeauty dreams of becoming like Song Hye Gyo may just come true. Say hello to the new and improved Laneige White Plus Renew Line, which now comes with the innovative Melacrusher whitening technology to brighten your skin and provide 3-colour undertone care to balance the skin’s yellow, red and dark undertones. To put it simply – skintone correction for optimum radiance and fairness.


Laneige White Plus Renew Line products

The White Plus Renew line is touted to improve 6 core elements of brightening – glow, moisture, brightness, clarity, even skintone and reduced melanin level. To bring these effects to your skin, try the star product of the line – Laneige White Plus Renew Essence (40ml), $78, which can brightening your skin by up to 2 tones.

WTFSG-White Plus Renew Original EssenceLaneige White Plus Renew Original Essence (40ml) – $78

The upgraded line also a new member in the form of the White Plus Renew Capsule Sleeping Pack (16 sachets), $42. The innovative combination of a whitening capsule (for skin brightening) and hydro gel cream (for hydration) packed in hygienic one-time usage sachets. Simply open it up, mix it thoroughly, apply to your face before you go to bed, and wake up to better skin.

WTFSG-white-plus-Renew Capsule Sleeping Pack

Laneige White Plus Renew Capsule Sleeping Pack 1 – $42

You’ve heard about the success of its predecessor, the Laneige Snow BB Soothing Cushion. Now comes the new and improved version with a much shorter and snazzier name – the new Laneige BB Cushion has 6-in-1 benefits (brightening, sun protection, moisturising, water-resistant, evening out the skintone, and soothing – it claims to lower your skin’s temperature by 4 degrees celsius).

It comes in five shades to suit Asian skin tones: #13 True Beige, #21 Natural Beige, #23 Sand Beige, #31 Brown Beige and #33 Coffee. Retail price: SGD$59 (includes one extra refill).

WTFSG-Laneige BB Cushion Original-1

Laneige BB Cushion Original (1)

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Laneige BB Cushion Original (4)

The new and improved Laneige White Plus Renew Line and the new Laneige BB cushion will be available at Laneige beauty counters and stores from March 2014 onwards.