Swiss luxury watchmaker IWC Schaffhausen celebrated the official opening of their first flagship boutique in the world at 1881 Heritage, Hong Kong, with the help of a few good Friends: Zinedine Zidane, Rain, David Tao and Michael Wong. IWC CEO Georges Kern flew in for the milestone and took part in the opening ceremony with the brand’s celebrity friends.
The flagship boutique presents something unavailable anywhere else: the IWC Collection. A range of complementary items and accessories in severely limited numbers, this collection is meant to experience of the brand amongst watch enthusiasts and collectors.
