Gucci Gets Wild in Rome for Spring 2017 Campaign

Gucci unveils spring-summer 2017 campaign

Italian luxury brand Gucci takes a walk on the wild side with its spring-summer 2017 campaign. Captured in Rome, Italy, a cast featuring “a band of artists and colorful characters” hit the streets.

Photographed by Glen Luchford, the models hang out with lions and tigers. The whimsical spring runway collection takes the spotlight with embellished gowns, casual t-shirts and tailored pantsuits.

In addition to the campaign images, Luchford also directed the following film. Set to the upbeat tunes of ‘Amore Disperato’ by Nada, the models enjoy a day frolicking through a fountain, hanging out with animals and eating burgers. Gucci creative director Alessandro Michele styled the shoot with art direction by Chris Simmonds.



Glen Luchford photographs Gucci’s spring 2017 advertising campaign

A model poses with a tiger in Gucci’s spring 2017 campaign

Glen Luchford captures spring-summer 2017 campaign in Rome

A model wears colorful jewelry and makeup in Gucci’s spring 2017 campaign

An image from Gucci’s spring-summer 2017 campaign

Italian fashion brand Gucci features a lion in its spring 2017 campaign

Models star in Gucci’s spring-summer 2017 campaign

Gucci channels 1980’s style for its spring 2017 campaign

Models pose at the Trevi Fountain in Rome for Gucci’s spring 2017 campaign