Gucci Takes to the Dance Club with Pre-Fall 2017 Campaign

Gucci unveils pre-fall 2017 campaign

Gucci’s pre-fall 2017 campaign spotlights a cast of all-black models. Called ‘Soul Scene’, Glen Luchford captures a party of young people at London’s Mildmay Club for the advertisements.

Creative director Alessandro Michele found inspiration in a London exhibition called “Made You Look”, which spotlighted black masculinity and style. Influence was also found in the 1960’s music movement called Northern Soul. The campaign images capture a lively scene full of dancing and models posing in vibrant looks. The pre-fall collection’s statement bags and fashions stand out complete with reptiles as accessories.

Discover more from Gucci’s pre-fall 2017 advertisements below.



Titled ‘Soul Scene’, Gucci’s pre-fall 2017 campaign features an all-Black cast

Models dance in Gucci’s ‘Soul Scene’ pre-fall 2017 campaign

Gucci focuses on fur for pre-fall 2017 campaign

Glen Luchford photographs Gucci’s pre-fall 2017 advertising campaign

Gucci embraces prints with pre-fall 2017 campaign

Alessandro Michele designs embroidered pieces for Gucci’s pre-fall 2017 collection

An image from Gucci’s pre-fall 2017 campaign

The Mildmay Club in London serves as the setting for Gucci’s pre-fall 2017 campaign