Kenzo has launched an innovative program in support of Every Mother Counts – a non-profit organization established by humanitarian and former supermodel Christy Turlington Burns. Every Mother Counts raises concerns about preventable deaths caused by pregnancy and childbirth. Kenzo has created a beautiful application on facebook to spread word about the good work that Every Woman Counts is doing to make pregnancy and childbirth safer for all mothers.
Called ‘Flower Wave’, the application has garnered support from all corners of the world. Users can submit a short video of themselves passing along a poppy, which will be added to the Flower Wave film (which already features a few celebrities). For each clip they receive, Kenzo donates a dollar to Every Mother Counts.
If you are not in the mood to make a video clip, there is a somewhat romantic alternative. Users can also send a ‘virtual poppy’ to their friends on facebook. You can watch the poppies “blooming” on an imbedded world map. Once again, for every poppy sent, Kenzo promises to donate a dollar to Every Woman Counts.
If your curiosity has been piqued, here’s the link to the application. Kenzo Flower Wave