Burberry Snapchat Campaign

WTFSG_burberry-snapchat-campaign

Burberry Snapchat campaign images

Burberry has become the first brand to shoot and post a campaign live on the social media platform Snapchat. The full campaign, photographed by Mario Testino, will be made available for 24 hours before disappearing.

The images star up and coming models including Hayett Belarbi McCarthy, Misha Hart, Ruth Bell, May Bell, Eliza Fairbanks, Liam Gardner and Louie Johnson.

Mario Testino says about the advertisements, “I am so excited to be a part of this industry first with Christopher and Burberry. With the Snapchat Campaign we are hoping to change the way in which the industry traditionally views and treats fashion campaigns, opening up a completely new way of capturing and sharing content – with the result being much more instant and genuine.”

WTFSG_burberry-snapchat-campaign_1

Burberry launches Snapchat campaign captured live

WTFSG_burberry-snapchat-campaign_2

WTFSG_burberry-snapchat-campaign_3

WTFSG_burberry-snapchat-campaign_4

WTFSG_burberry-snapchat-campaign_5

WTFSG_burberry-snapchat-campaign_6

WTFSG_burberry-snapchat-campaign_7

WTFSG_burberry-snapchat-campaign_8

WTFSG_burberry-snapchat-campaign_9

WTFSG_burberry-snapchat-campaign_10

WTFSG_burberry-snapchat-campaign_11

WTFSG_burberry-snapchat-campaign_12

WTFSG_burberry-snapchat-campaign_13

WTFSG_burberry-snapchat-campaign_14

WTFSG_burberry-snapchat-campaign_15

WTFSG_burberry-snapchat-campaign_16