Polish vodka brand Belvedere has announced the latest in the brand’s famous Red campaign – a collaboration with three Hong Kong artists.
The collaboration invites three of Hong Kong’s most venerable artists – Erbert Chong, fashion designer, actress/singer Ella Koon and stylist Sarona Lo to create three accessories for the winter month to spread the message and support AIDS Concern, an Hong Kong based organization that helps combat AIDS.
Koon was inspired by the block colors prevalent on African prints and created a fashionable clutch for women to show off. Chong designed a beautiful one meter long scarf with a giraffe and Chinese motif, and Lo took inspiration from African drums and wildlife and created an edgy bangle. All profits from the sale of the accessories at Zalora from December 1 – 31 will be donated to AIDS Concern.
Belvedere doesn’t stop there – its Red VIP tent will be up once again at Clockenflap Music Festival in December during World AIDS Day Weekend, and Red Parades will take place across Hong Kong, as well as fun Belvedere Red Night Outs at Hong Kong’s hottest night spots. The brand will also continue to raise funds for Bono’s Global Fund through the sale of the limited edition Red bottle.
Ella Koon‘s clutch design
Erbert Chong’s scarf design
Sarona Lo’s bangle design
