On 16 October, the Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena for the global launch of the Alexander Wang x H&M collection. Justin Theroux, Eddie Redmayne, Jessica Chastain, Mary J. Blige and Dakota Fanning were among the guests who saw the performance-wear inspired collection presented on the futuristic racetrack runway. The collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.
DJ Jesse Marco took over straight after the show, as the catwalk turned into a dance floor. Later, hip hop artist Sharaya J opened for a surprise set by Missy Elliott. Missy sang some of her biggest hits including “Get Ya Freak On” and “Work it”. DJ and producer Diplo kept the party going into the night.