Alexi Lubomirski captured the brand’s DNA and heritage of a “True American” story for True Religion spring/summer 2012 ad campaign.
The photoshoot follows 4 different strong personalities on their journey into the West, featuring Alicia Rountree as The Wanderer, Tallulah Morton as The Bohemian, Julia Dunstall as The Maverick and Brad Kroenig as The Rebel.
Check out the behind the scenes campaign video below.
