Fredderike Sofie Models Minimal Style in Theory’s Fall Campaign


Frederikke Sofie stars in Theory’s fall-winter 2016 campaign

Theory’s fall-winter 2016 campaign brings a new take on minimalism. Starring models Frederikke Sofie and Binx Walton, the studio shots were photographed by David Sims.

According to WWD, the images focus on the play of light and shadow. Full-length looks are juxtaposed with intense, cropped shots of the models faces. As always, Theory’s wardrobe essentials stand out. From suit jackets to mock necks to leather jackets, fall stapes are on full display.


Frederikke Sofie’s signature blonde waves are on display for Theory’s fall advertisements


Theory’s fall 2016 advertising campaign features red mock neck and high-waist pants


Binx Walton wears green jacket and cropped pants in Theory’s fall 2016 campaign


Model Frederikke Sofie gets her closeup for Theory’s fall campaign


An image from Theory’s fall-winter 2016 campaign