BMW Taps Gigi Hadid for Red-Hot Car Commercial

Gigi Hadid models a little red dress while posing next to the BMW M2 Coupé Gigi Hadid lands a trademark of a supermodel—a car commercial—with the launch of the BMW M2 Coupé campaign. Called ‘Eyes on Gigi’,...

Louis Vuitton And BMW I8 Collaboration

Louis Vuitton, the revered French luggage and trunkmaker, partners BMW to create a custom-made set of luggage crafted in carbon fibre for the newly launched BMW i8 sports car. The four-piece set of exclusive...

Puma Autumn/Winter 2014 Motorsports Collections

PUMA collaborates with three renowned motor brands - BMW, Mercedes and Ferrari - and launches its Autumn/Winter 2014 collections just in time to welcome the highly anticipated 2014 Formula 1 Singapore Grand Pri...

Tailor-Made Louis Vuitton Luggage For BMW i8

Louis Vuitton has unveiled a four-piece set of exclusive suitcases and bags have been carefully designed to follow the sleek lines of the most progressive sports car, the BMW i8. Each piece calls on Louis Vu...

BMW Designs First Class Cabins For Singapore Airlines

Singapore Airlines (SIA) revamps its First Class cabin with seats and suites designed by BMW Group DesignworksUSA. This endeavour was familiar territory for the BMW Group subsidiary, DesignworksUSA, as it has...