Sincere Fine Watches Unveils Boutique At Scotts Square


Facade of the new Sincere Fine Watches store at Scotts Square

Horologists now have a new mecca to browse the most exquisite timepieces: Sincere Watch Limited has rolled out its latest boutique, a swanky duplex along Singapore’s prime shopping belt in the newly opened Scotts Square.

As an anchor tenant at Scotts Square, the boutique was designed with an eye towards giving shoppers a richer, more personalized and private browsing experience. Plushly decorated and evocatively lit, the store also boasts Sincere’s first ‘shop-in-shop’ with Franck Muller on the duplex’s boulevard level.

The boutique also houses a Roger Dubuis ‘shop-in-shop’. Go up a sinuous staircase and you’ll be in haute horlogerie heaven, with more than twenty other top watch labels, including Audemars Piguet, A. Lange & Söhne, Breguet, Tudor, Omega and Greubel Forsey.

“Singapore has become one of the most significant markets for luxury goods in Asia. According to the APAC Wealth Report 2011, Singaporeans spent 41% of their luxury investments on Jewellery, Gems and Watches, the highest in the region,” said Mr. Stephan Ritzmann, Group Chief Executive Officer of Sincere Watch Limited.

“With this growing affluent market, we are continually reinventing ourselves to meet the increased demand for luxury goods. Sincere at Scotts is our fourteenth boutique, and the largest one to date in Singapore.”


Sincere Window Display


The Franck Muller Shop-in-Shop at Sincere Scotts


Roger Dubuis Shop-in-Shop at Sincere Scotts


Interior of the second level of Sincere Scotts