Actress Sarah Jessica Parker has been tapped as the face of Jordache Jeans, a denim brand that rose to prominence in the 70s and 80s.
According to WWD, the campaign was photographed by Michael Thompson and is set to launch in print and online venues in July. The former ‘Sex and the City’ star poses in the Jordache Look collection which includes premium denim styles as well as the Jordache collection available at Walmart.
(Photos via WWD)
