PUMA collaborates with three renowned motor brands – BMW, Mercedes and Ferrari – and launches its Autumn/Winter 2014 collections just in time to welcome the highly anticipated 2014 Formula 1 Singapore Grand Prix.
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BMW
Combining heritage and modern design influences, the PUMA A/W 2014 BMW Motorsport collection features BMW Motorsport stripes in red and blue colours applied on technical quilting and dynamic designs. Its second collection, the new BMW M, takes inspiration from the BMW M1 Homage Concept and classic M1, with the distinctive orange of these cars integrated into its pieces, and features orange pops and clean lines with an urban feel.
BMW Motorsport Backpack
BMW M Preciso Lo Speed Shoes
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Mercedes
PUMA A/W 2014 Mercedes AMG Petronas Collection introduces a revamped footwear, apparel and accessories range, with highlights such as the new signature footwear styles for team drivers Lewis and Nico, namely the Perilo Lewis Mercedes AMG Petronas and the Mercedes AMG Petronas evoSpeed 1.3 Mid Rosberg. Inspired by the classic basketball silhouette, the Perilo Lewis Mercedes AMG Petronas showcases a minimalistic patterned profile and a lightweight body with a distinctly urban feel. The Mercedes AMG Petronas evoSPEED 1.3 Mid Rosberg takes on Nico’s signature style with colours on the PUMA Form Strip representing the German flag, as well as the coordinates of Rosberg’s birth town and his place of residence.
Mercedes AMG Petronas evoSPEED 1.3 Mid Rosberg Shoes
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Ferrari
The ever stylish and modern range in PUMA A/W 2014 Ferrari collection is inspired by a seasonal design direction of Street v Track. The products in this collection combine precise patterns, technical zoning and engineered aesthetics. For example, the Ferrari LS Weekender boasts a large main compartment and an additional front compartment, coupled with an expandable snap button closure located on each side of the bag for more space, and a detachable and adjustable shoulder strap.