Eunice Olsen, emcee of the Porsche 911 launch in Singapore
Porsche has unleashed the latest iterations its most iconic models, the 911 Carrera and Carrera S, at a glitzy ballroom bash at the Ritz-Carlton Millenia in Singapore.
On hand to admire the unveiling of the two beauties were more than 800 friends of the German fine automakers, who were also treated to an unprecedented display of all generations of the 911, including a vintage specimen of the first generation 911.
As for the stars of the night – and by which we mean the cars, not the beautiful people sipping bubbly – the seventh generation Porsche 911 Carrera is a lean, mean aluminium-steel composite machine, offered with a new 3.4-litre or 3.8-litre engine.
Care was taken to make the streamlining of the models to serve both aerodynamic and functional purposes: the exterior mirrors, for instance, have now been placed on the upper edge of the door, which is not only aerodynamically advantageous but also emphasises the visual impression of greater width.
Commenting on the new models, Karsono Kwee, Executive Chairman of Stuttgart Auto said: “The 911 is the epitome of the Porsche brand and has contributed significantly to the growth of Porsche in Singapore. Porsche has grown so much in Singapore and we have successfully achieved another record sales of 472 in 2011.”
Indeed, Karsono Kwee, executive chairman of the Eurokars Group of Companies, says fifty orders of the new models have already been placed before the launch – heralding, perhaps, another strong year ahead for the premium car segment.
The night also marked the launch of Porsche Services Singapore, a partnership between Porsche and Hong Leong Finance which will offer Porsche clients a host of financial schemes. Lutz Meschke, Member of the Executive Board – Finance and IT, Porsche AG, said: “Our goal is to support, through intelligent financial services, sales of new and used cars and contribute to a lasting contribution to consolidated earnings.”
Commenting on the exclusive new service, Kwek Leng Beng, Chairman and Managing Director of Hong Leong Finance said: “Being Singapore’s largest finance company and given our experience in auto finance, I am confident our expertise will put us in a good position to provide seamless financing services to owners of a signature prestige brand as Porsche.”
(L to R) Kwek Leng Beng, Chairman & Managing Director, Hong Leong Finance being presented a token of appreciation – a Porsche 911 Race Car Steering Wheel – by Albert Moser, CEO of Porsche Financial Services & Mr. Lutz Meschke, Member of the Executive Board – Finance and IT, Porsche AG
