Martell has launched an experience boutique at Hong Kong International Airport offering consumers a chance to taste their range of liquors and learn about how each one is produced.
Lionel Breton, Chairman & CEO of Martell & Co, said: “It is an incredibly exciting opportunity to be launching our first Martell Experience Boutique in Hong Kong International Airport in partnership with Sky Collection. Through this Martell dedicated space in duty free we want our consumers to enter a world of luxury and exclusiveness”.
The focal point of the space is a “Martell Discovery Table” where you’ll be able to try the different tasting notes of the brand’s full range of cognacs and the blends of eaux-de-vie. Visitors will also get the opportunity to learn more about how each liquor is produced.
Also available are engraving services which are paired with the L’Or de Jean Martell decanters.
They plan on rolling out the concept in several other travel retails outlets in due course.
