Jaeger-LeCoultre Concept Boutique Opening in Beijing


(L-R) Jerome Lambert, Zhao Wei and Nicolas Baretzki

Swiss watch manufacture Jaeger-LeCoultre hosted a cocktail to fete the opening of its first concept boutique in China last month. Located in Park Life, Beijing, the boutique is decked out in warm and neutral tones, with plush furnishings and clean lines.

In addition to housing some of the manufacture’s latest releases – among which include the Duomètre Sphérotourbillon and Gyrotourbillon I – the boutique also plays host to a VIP Watch Appreciation Lounge, whereby patrons can admire the photos on display and mingle with other watch aficionados.

Jérôme Lambert, CEO of Jaeger-LeCoultre, said at the opening: “China is one of the most important markets for Jaeger-LeCoultre. We opened our first boutique in China in 2001. Over the past 11 years, we continued to explore, innovate and bring amazements to watch fans and collectors in China. The inauguration of the Park Life boutique demonstrates our commitment to increase Jaeger-LeCoultre’s visibility around China and to reciprocate the support that our customers have given us.”

Casting our eyes back home, Hong Kong will soon welcome a fourth Jaeger-LeCoultre boutique – so watch this space for updates!