Jaeger-LeCoultre Unveils New Identity For Flagship In MBS, Singapore


Paris, Geneva, Beijing, Shanghai, London, Moscow, Singapore, Vienna, Milan, Venice, Rome, Madrid… In major cities the world over, Jaeger-LeCoultre boutiques are key meeting places for watch enthusiasts. 2015 sees Jaeger-LeCoultre continuing to cultivate and share its passion with devotees of fine objects and Haute Horlogerie around the world. After Paris, Hong Kong, New York and London, the Maison is unveiling its new identity of the opening of Singapore flagship boutique in Marina Bay Sands.

Five years ago since its first opening in 2010, the boutique in The Shoppes at Marina Bay Sands, which has the retail landscape in Singapore with the country’s first large-scale luxury shopping mall in the heart of the Central Business District, is a place of hospitality where connoisseurs of high-end watches receive a warm welcome.

To best welcome and serve its passionate clientele, Jaeger-LeCoultre has found the ideal space and location for connoisseurs to experience fine watchmaking. The flagship provides a setting for distinctive discoveries from High complication and High Jewellery collections, to exceptional pieces from Jaeger-LeCoultre heritage, through close-up looks at artistic crafts and skills exercised within the Manufacture. In reference to the historical roots of the Manufacture, Art Deco has always been a great inspiration for Jaeger-LeCoultre, in particular for the Reverso and Atmos collections, and the 101 jewellery creations. This Art Deco aesthetics is prominent in the design of all of Jaeger-LeCoultre’s boutiques and will define the identity of the new Singapore flagship.