IWC Schaffhausen has set up another milestone in its commitment to film-making, as the official partner of the Festival du Film Francophone d’Angoulême. The Swiss watch manufacturer now promotes French-speaking films from various countries including France, Belgium, Luxembourg, Canada, Switzerland, Africa and theMiddle East. The festival will be held for the eighth time in the French city of Angoulême from August 25 to 30 and celebrates the diversity and rich legacy of French filmmaking. Under the chairmanship of Jean-Hugues Anglade, the jury will be handing out the “Valois” award in a total of eight categories. IWC Schaffhausen awards the “Valois IWC du Réalisateur” (best director award), and the winner receives an exclusive IWC watch.
“Art, emotion, passion and craftsmanship are the elements that will always link haute horlogerie timepieces and the world of filmmaking…Every watch tells a story about its provenance, culture and tradition. Superficially, its job is to tell us the time, but the message it emits goes far beyond that. It is an individual means of expression, a work of art that moves us. The interplay of its many parts reminds us of the way actors, producers and the people behind the camera painstakingly assemble a cinematic work scene by scene.” explained IWC CEO Georges Kern.
Since its founding in 2008, the Festival du Film Francophone d’Angoulême has established itself as a unique celebration of cinema from French-speaking countries. Although still relatively young, the festival is an important platform for budding talent and has established a place for itself among actors, producers, directors and cinema lovers as one of the industry’s more important events.
